Privacy Policy

This Privacy Policy describes how ShadowByte ("we", "us", or "our"), operated by ShadowByte Media Pty Ltd (ABN 47 123 456 789), collects, uses, and discloses personal information when you visit shadowbyte.info (the "Site"). We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide when you:

• Subscribe to our newsletter (name and email address)
• Submit a contact or enquiry form (name, email address, message content)
• Register for a tournament (team name, contact email, game and city preferences)
• Send us an email directly

Information Collected Automatically

When you visit the Site, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or search query
• Device type (desktop, mobile, tablet)

This information is collected through cookies and similar technologies. Please refer to our Cookie Policy for full details.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide customer support
• To send you our newsletter and gaming content updates (with your consent)
• To process tournament registrations and communicate event details
• To improve the content, functionality, and user experience of the Site
• To analyse traffic patterns and understand how readers engage with our content
• To comply with legal obligations under Australian law
• To detect and prevent fraudulent or abusive activity

3. Legal Basis for Processing

We process your personal information on the following grounds:

• Consent: Where you have given us explicit consent, such as subscribing to our newsletter.
• Legitimate interests: Where processing is necessary for our legitimate interests, such as improving the Site and preventing fraud, provided these interests are not overridden by your rights.
• Legal obligation: Where we are required to process information to comply with Australian law.

4. Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers: We may share information with trusted third-party service providers who assist us in operating the Site (e.g., email delivery services, analytics providers). These providers are contractually bound to keep your information confidential and use it only for the purposes we specify.
• Legal requirements: We may disclose your information if required to do so by law, court order, or government authority in Australia.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Newsletter subscribers' data is retained until you unsubscribe. Contact form submissions are retained for up to 24 months for record-keeping purposes.

6. Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Withdraw consent at any time (e.g., unsubscribe from our newsletter)
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

To exercise any of these rights, please contact us at [email protected].

7. Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our Site uses HTTPS encryption for all data transmission. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our Site may contain links to third-party websites, including game developer sites, esports platforms, and social media. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

9. Children's Privacy

The Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately at [email protected] and we will take steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site following any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Email: [email protected]
• Post: ShadowByte Media Pty Ltd, Level 5, 1 Darling Island Rd, Pyrmont NSW 2009, Australia

We will respond to all privacy-related enquiries within 30 days.